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Jamaica Blue wins coffee awards

Sarah Stowe

Jamaica Blue has taken out two wins in the 2011/12 CSR Sugar Golden Bean awards, seeing off more than 60 competitors. The franchise brand’s Signature Blend took the top-gong in the highly-competitive Coffee Chain Milk category and was recognised with a bronze medal in the Coffee Chain Espresso category.

One of three trademarked Jamaica Blue coffees available in-store every day, the Golden Bean award-winning Signature Blend is made from 100 percent Arabica beans sourced from five of the world’s most renowned coffee regions in South America, Ethiopia and India, Brazil, East Timor and the Caribbean.

A creamy coffee with a well-balanced body and delicate chocolate aftertaste, the Jamaica Blue Signature Blend is best enjoyed as a latte or cappuccino and is available in ready-to-drink form as well as in take-home packs.

Winning these awards cap-off an exciting year for Jamaica Blue, which is in the midst of a brand reinvigoration and has futher expansion planned. There are now more than 100 Jamaica Blue cafŽs across Australia, New Zealand, the United Arab Emirates and China.

* Also a dual-medal winner at this year’s CSR Golden Bean awards, fellow FoodCo franchise Muffin Break was recognised with a silver medal in the annual competition’s Coffee Chain Espresso category, and also took the bronze medal in the Coffee Chain Milk category.