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Invest in a business for the future

Sarah Stowe

You could be part of developing the future generation by investing in the growing children’s education sector.

Kumon

Kumon is an after-school learning program in 50 countries and regions.

“The most successful Kumon franchisees are those who are seen as part of their community,” says spokesperson Tegan Nicholls.

“A Kumon instructor works directly with the families within their community, thus positive stories of student progress play an important role in customer referrals,” she says.

Overheads depend on location, venue type and staffing requirements.

“Kumon also takes measures to keep costs down through the supply of free and subsidised materials,” says Nicholls.

“Worksheets, which make up the prime learning materials of the programs, are supplied by Kumon free of cost.

“This ensures that franchisees always have the essential learning tools needed to deliver their service. We also cover the freight of these worksheets and other materials from our warehouse.

“Additionally, various subsidies are offered from time to time to support franchisees in a range of areas,” she adds.

Potential franchisees must meet certain minimum requirements including a Bachelor’s degree, permanent resident status in Australia or New Zealand, a valid driving licence and their own transport.

E² Young Engineers

Enrichment programs from E² Young Engineers Australia combine education and entertainment to create edutainment.

“The territories franchisees are responsible for are all contiguous regions with populations of 250,000, and have been researched by the franchisee and headquarters as having a significant population of children to support an after-school Stem education,” says sales and marketing manager Natalie Kohanpour.

To expand their customer base, franchisees need to reach out to schools, religious institutions, girl/boy scout troops, community centres, summer camps and other groups involving children from four to 15 years old. Franchise marketing developers from headquarters also help drive traffic to region-specific websites using targeted social-media campaigns.

Kohanpour says overheads include rent for classroom/community centre space, training, insurance, licences, legal and accounting, plus shipping costs. The franchisee pays to use the branding and materials developed by the headquarters, as well as paying royalties, depending on the number of programs being run.

“We also dedicate a large part of our company to research and development, so programs are being developed and clients can expand their repertoire by buying these new products,” she says.

“We provide franchisees with the tools and resources to grow and expand their business.”

While finding quality teaching staff is a challenge, a franchisee does not need to develop their own educational products, says Kohanpour. They simply organise and lead the lessons as trained by the company.

“There is a fast ROI (return on investment) with a relatively modest investment because there is no need to open a brick-and-mortar storefront and other costs. Hours are flexible and most work can be done from home,” says Kohanpour.

Depending on the locality, the initial investment ranges from US$15,000 to US$30,000 (about AUD$19,572-A$39,144) for the franchise fee plus equipment. Franchisees have access to materials, business support and marketing.

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