Home loans firm sets up franchise
Mortgage brokerage Resolve Finance plans to boost national growth through a franchise model.
There are obvious benefits to the new structure, managing director Don Crellin told Inside Franchise Business.
“We’ve always been a strong values-based operation and we can continue to grow that as a franchise and leverage our very strong marketing and technology platforms.”
The business has been operating an employee based model in Western Australia and Victoria for 20 years, supporting clients of the parent business, building firm ABN Group.
Over the last 10 years the finance element has developed beyond the home loans market: and so product diversification into finance, financial planning, personal finance, home loans, and conveyancing, will provide franchisees with multiple income streams.
While the ABN client stream will continue the move to franchise operations will also lead to other customer sources through personal and group referrals, Crellin said.
The company worked closely with lawyers and advisers for 12 months to assess the company’s potential as a franchise, and then set-up the revised model for an official October launch.
One franchisee is already signed up and undergoing training.
“We can take franchisees through the full training process,” said Crellin. “The majority of franchisees will be existing brokers, perhaps early in their journey, or with a more general finance background.
“But we anticipate there will be people new to the industry who are great customer advocates.”