Hairhouse Warehouse, the hair and beauty retailer and salon franchise network, has launched an innovative new franchise-specific website.

After more than a year of planning and development, the new website – Hairhouse Warehouse Franchising – has gone live.

“Hairhouse Warehouse Franchising website sets a new milestone in the history of Hairhouse Warehouse,” said Peter Fiasco, franchise development manager at Hairhouse Warehouse.

Previously franchising information was incorporated in its main website. However, as this grew to accommodate the brand’s online retail store, the franchising section became lost in a mass of information – a dilemma that many brands face.

“A person interested in buying a business needs to be able to access and navigate relevant information with ease,” Fiasco said. “Our main Hairhouse Warehouse website is essentially a retail website now, and it’s no longer up to the task.

“A person interested in buying a franchise is now doing a large amount of research before they even hit that enquiry button,” Fiasco said. “Buyers are now more informed and more savvy than they have ever been.”

The hair group decided to set a new benchmark in the franchising industry by developing a site dedicated purely to franchising.

“As a franchise brand whose livelihood is dependent on attracting great franchisees, we have to ensure that potential franchisees can get the information they want and need,” Fiasco said. “We felt the best way to address this was to develop and launch a new website where all the information a potential franchisee might need is in one place, to aid them in their research and decision making.”

The new Hairhouse Warehouse Franchising Website site at www.hairhousefranchising.com.au.

The site can also be accessed via Hairhouse Warehouse’s retail site ww.hairhousewarehouse.com.au by clicking on the franchising button.