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Grab a slice of this $20m pizza business


It’s the pizza business that’s taking on the locals and forging ahead with an ambitious plan to grow to a $20 million annual turnover within the next 12 months through franchise expansion. 

It’s all about the New York pizza offer - a thin crust base packed with bold tastes and mouthwatering American toppings.

Good food can cost but that’s not the case here.

Thanks to a fresh business model under new ownership, New York Slice is turning out top quality pizza at a competitive price.

The Aussie-grown concept was recently acquired by Brisbane-based group, Franchise Retail Brands, which is geared up to reinvigorate the brand and to add at least 15 extra stores in the next year.

That’s significant growth and it’s backed by a group headed up by experienced franchise executives.

Franchise Retail Brands director, Sean Corbin, has spotted the potential in this quick service category.

Corbin says it development is focused on building on New York Slice’s reputation for a delicious bite, serving up Neapolitan dough freshly rolled in-store, and adding an Italian tomato sauce that would make Nonna proud.

“By bringing New York Slice into the Franchise Retail Brands group, we are able to leverage supply chain agreements with multiple suppliers to further improve the excellence of our ingredients – meanwhile reducing the price to consumers by absorbing more labour time in-store,” he says.

That’s the advantage of a multi-brand group - the bargaining power that ensures franchisees enjoy reduced costs while dishing up an even better quality product.

And of course the backing and support of a larger network makes the task of starting out in business so much easier.

Getting it right is crucial however, and that’s where the learnings from a group with experience can make all the difference.

Imagine ongoing training, a ready-made operations manual, marketing campaigns and guidelines already laid out, even access to legal support.

At New York Slice there’s a focus on recruiting for personality rather than hospitality experience because the learnings are there to be shared.

It makes for an advantageous business prospect.

“Overall, we’re predicting some exciting growth for New York Slice over the next 12 months,” says Corbin.

Aussies have a real taste for pizza - the $3.7bn annual consumer spend is growing at 2.8 per cent each year. Find out how you could tap into this market with the fastest-growing pizza brand

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