Coffee franchise Gloria Jean’s Coffees is to launch an electronic loyalty card across the country following a South Australian trial earlier this year.

The program was also introduced to Victoria before the national roll out, according to Mumbrella.

A new marketing campaign will help drive awareness of the electronic card which allows customers to register online then collect points to get free beverages.

In addition, there will competitions, offers, prizes, new product information and customers will be able to check their points total online.

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Image: franchisebrokers.com.au