To keep customers businesses need their satisfaction, engagement, loyalty, advocacy and trust. This is why Roy Morgan held the recent Annual Customer Satisfaction Awards.

The awards are based on 12 months of data from Roy Morgan’s Consumer Single Source Survey.

Franchises that won big include Grill’d, The Athlete’s Foot and Muffin Break.

Muffin Break was awarded 2017 Coffee Shop of the Year. It’s the second year running for the brand.

This award recognises the “reliable and exceptional service Muffin Break franchisees provide”. With a network of 220 stores across Australia, that’s no mean feat. It’s a huge win for the brand and for the highly trained teams.

“Now in their seventh year, the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured in Australia, New Zealand and Indonesia. Reliable, accurate and totally objective, the Australian awards reflect the experiences of some 50,000 consumers, as aggregated in our Single Source survey over 12 months,” says Michele Levine, CEO, Roy Morgan.

“Big or small, first-timer or veteran champion, the 31 businesses honoured in last night’s awards may come from diverse industries but they all share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers.

“Congratulations to this year’s winners: your commitment has clearly been recognised and appreciated by your customers. Keep up the excellent work!”