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Franchisee support roles added, operational roles lost as Retail Food Group revamps

Sarah Stowe

Multi-brand food franchisor Retail Food Group has launched a new division to focus on driving store sales and mentoring franchisees.

RFG has brands including Brumby’s, Crust Gourmet Pizza, Michel’s Patisserie and Gloria Jean’s Coffees in its portfolio.

CEO franchise and managing director elect, Andre Nell said “Our franchisees are seeking high level, specialist sales and performance advice from their franchisor to secure growth in a highly competitive sector and maximise their investment in our brand systems.

“Simply stated, our franchise partners now require a totally different service platform.”

The new structure has created up to 60 new sales and support positions at the company. As a consequence, 68 operational roles no longer exist and the team members concerned may be redeployed in the business or take a redundancy package.

Nell said “While the decision to implement this transition has been a difficult one, we simply must do what we believe is best for our franchise partners, and this means decisive action.

“The new division will ultimately result in a larger investment by RFG in its franchisee support structures, bringing new expertise to our network to create a dynamic service and sales driven culture.”

A Franchisee Care Centre has also been launched to streamline franchisee support, field operations and compliance support.