A fresh new player to the Mexican casual dining market is set to shake up the sector, placing a renewed emphasis on authenticity.

Hecho en Mexico is the latest franchise venture from seasoned hospitality veterans Menak Grover and Perveen Bajar and focuses on bringing the true taste of Mexico to Australian consumers.

The pair bring with them a wealth of franchising and food-retailing knowledge, having previous served as executives at a number of large franchise brands, such as Nando’s.

Identifying a gap in the franchise market for affordable, fast-casual Mexican dining, the Melbourne-based franchise is quickly developing a reputation in Victoria as a vibrant culinary destination.

All locations feature an extensive cocktail selection, set against Hecho en Mexico’s unique and colourful atmosphere, providing a culturally immersive dining experience.

Hecho en Mexico has experienced rapid growth from the outset, currently boasting a network of four company-owned locations already, with three more slated for the next 12 months.

As expansion continues, the brand is actively seeking franchise partners in other major Australian cities, opening on the opportunity for dedicated franchisees to enter the growing ethnic food market.

Grover & Bajar describe their ideal candidates for growing the franchise as _ “motivated, strategic and hungry for success, with a strong understanding of the hospitality landscape”.

“We are looking for fit and outgoing people enthusiastic about providing outstanding customer service. It’s important that they’re able to influence people by being confident, enthusiastic, and ever so slightly competitive”.

Hecho en Mexico currently has locations at Fitrzroy, Brighton, South Yara and Yarraville in Melbourne’s inner city.