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Fit for the gods: Zeus Street Greek

Sarah Stowe

Inside Franchise Business speaks with Costa Anastasiadis, who was part of the team behind the Crust success and is now GM of the modern Greek food restaurant Zeus Street Greek in Sydney.ZSG's MD was part of the team behind the Crust success. Image: Zeus Street Greek

Q: What are your expansion plans?

A: It’s a very exciting time for us at Zeus. We’re eagerly anticipating strong growth with franchise business partners over the next 12 to 18 months. We’re looking to take our distinctive brand of Greek street food to new territories and further embed the brand in existing markets. We will open between 10 and 12 stores next year starting in Canberra, followed by Surry Hills in New South Wales, as well as sites in Perth and Queensland. It’s a really exciting time for the brand.

Q: What is different about your franchise model?  

A: The Zeus Street Greek team has proven franchising experience and is committed to working closely with franchise partners. Zeus provides setup and ongoing support for franchisees, from site selection to fitout, recruitment, training and development, marketing – everything needed to deliver the Zeus experience.

Q: Is multi-unit franchising encouraged?

A: Multi-unit franchising is encouraged, and is a great way to boost growth for both the franchisee and franchisor. The traditional challenges for any multi-unit franchisee can often arise from within their own internal infrastructure – anything from access to key personnel, funding of stores and overall compliance.  

Q: How do you find locations?

A: Territories are determined by certain key metrics that are crucial for the success of our two models – fresh casual and express. For example, foot traffic, population density along with socio-economic influences within areas are all factors that are analysed to determine whether a Zeus can be successful in a given area.  

Q: Who makes an ideal franchisee?

A: There is no one size fits all, but it’s really important that all of our franchise partners share in our vision, embody our philosophies and are keen to continue to grow the brand with us. The appeal of our model coupled with the maturity of our systems and operating efficiencies has meant franchisees are being recruited from a variety of backgrounds, from seasoned retail professionals all the way through to partners who are new to franchising.

Q: What level of support is included?

A: The Zeus model supports franchisees across all key aspects, and at all stages. We have a dedicated franchise support team that works collaboratively with business and product development, finance, IT and marketing to ensure our franchise network is given the support needed and is set up for success.

Quick numbers:

  • Capital investment needed: Set-up costs vary depending on the size and infrastructure of the premises, as well as the business model – fresh casual or express.
  • Franchise fee: $60,000, includes three programs – training, support and finance.
  • Additional setup costs: Project management fee, $15,000; opening stock and marketing, $60,000.

Interested In Zeus Street Greek? Find out more about buying a franchise.