Fernwood is a full-service female-only health club that has been around for 28 years. 

Founder Diana Williams says the main demographic is 25 to 35 years old, “but we have ladies in their 80s and 90s as well”.

“The over-55 age bracket is increasingly diverse,” she says.

“Previously, those over 70 were more worried about their money, so were likely to go to a council-run place or do something locally than pay for a gym. We’ve seen that change over the years.

“People are becoming more and more aware of the need to invest in their health, so now we offer a range of services to suit all demographics.

“We have more passive classes, personal training and other activities tailored to older women, so it’s not all about full-on high-intensity exercise.”

For Fernwood, offering premium premises is most important, with convenience definitely a factor, says Williams.

“Clubs need to be in a location where women feel safe, somewhere they can get to easily and find a park close by.”

She says franchisees need superior people-management skills.

“Think long term,” is her advice for people seeking a franchise.

“Look for a mature franchise system that has been around a long time, and is still current and relevant. Do your research and make sure you’re not just getting into a new fad – you need to be in a solid business that is going to be around for the long haul.”