Fastway rolls out first brand refresh in 28 years

Sarah Stowe

New look for Fastway Couriers.

Courier franchise, Fastway Couriers, is in the process of rolling out a major brand refresh, which includes a modernised logo as well as new look vans, uniforms and marketing collateral.

Richard Thame, CEO, said the initiative represents the most significant change made to the company’s brands in its 28 year history.

“The new look is aimed at reinvigorating the business and encouraging growth opportunities for our team of 700-strong courier franchisees across Australia,” he told Franchising.

“It offers us the opportunity to ensure Fastway‘s public image reflects our modern approach to courier services and further helps to achieve our goal of becoming the preferred courier service provider to the online retail industry.”

The rollout of the new branding has already taken place in several metropolitan areas with the remaining franchises due to be completed by early 2012.

“The last few weeks have seen some phenomenal changes occur within our business, with our new look rolled out across hundreds of vehicles, the procurement of new depot signage, and the launch of our brand new website with plenty more to come in 2012,” said Thames.

As well as redesigned vans, uniforms, signage and marketing collateral, the franchise is also boasting a revitalised logo.

“Fastway’s current logo was penned almost thirty years ago, it’s vital that our branding reflects the positive changes taking place. Refreshing our image communicates that we are committed to fostering further growth, progression and ambition within our company.

“We want to build a culture in which people live and breathe our brand values, a culture that breeds operational excellence, sees our franchisees embrace the latest technology and helps us recruit and retain the best staff, franchisees and business partners,” said Thame.