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Fastway Courier’s brand refresh scores marketing award

Sarah Stowe

Franchisor Fastway Couriers has won the Excellence in Marketing gong in this year’s FCA Excellence in Franchising awards. And it’s all thanks to the national brand revitalisation project it completed in June 2012.

The aim is to substantially increase its market share in the online retail sector.

Richard Thame, Fastway Couriers CEO, said the locally-designed brand refresh has contributed to a strong year for the courier franchise.

“With online retailing set to double to almost $27 billion by 2016, our revitalised brand was introduced as part of an overarching strategy to embrace this explosive growth. So far it has proven a huge success, with initial sales targets exceeded by almost threefold,” he said.

For the six months from November 2011 to June 2012, Fastway provided refreshed branding to its 700 franchisees across 25 depots across Australia. 

Thame said the award affirms the positive reception of Fastway’s brand revitalisation.

“We are now focusing on adding value to provide a better packaged offering to each of our customers. This includes drawing attention to our ability to work with clients from both a professional and technological standpoint, and act as a true extension of their business,” he said.

The new look has also been rolled out to all Fastway Courier depots in New Zealand, Ireland and Northern Ireland.