Dominos, KFC and McDonald’s have all made the top 20 Australian listing of favourite Facebook pages, according to a report by digital media company Online Circle.

The report reveals that in the most liked Facebook pages, Domino’s has 749,013 likes, above both KFC Australia at 568,682 and McDonald’s (453,198).

These three fast food favourites were the only franchised brands to make the ranking, which was dominated by Bananas in Pyjamas with 1,765,551 fans, B&T reports.

Social media monitoring

It’s important for any franchise brand engaging in social media to check its social media pages such as Facebook on a regular basis, particularly after posting a message likely to provoke controversial comments. That’s the recommendation from the Australian Association of National Advertisers which has just issued guidelines on handling social media.

This follows the controversial Facebook ruling earlier this year which means brands must include social media as a marketing tool, and apply the appropriate rules to content.