For anyone setting up in a retail business there are going to be challenges but the joy of being in a franchise system is having a support team on hand, and that can only make facing up to the challenges that little bit easier.
The retail bedding franchise Snooze has clocked up decades of experience in its field and this has helped to shape its franchise offer.
So what can a franchisee investing in the system expect from the franchisor?
The key eight points to the Snooze franchise support system:
- Marketing and promotional support are at the heart of the brand: marketing campaigns have helped create strong brand image and consumer awareness.
- Sales and merchandising support: customised sales process.
- Product training: Snooze has accumulated invaluable knowledge during its three decades in the bedding retail industry. This experience is passed on to franchisees through a series of training courses.
- Business management support: a network of regional managers is dedicated to assisting franchisees and their support staff.
- IT services: a range of IT and help desk support and operational support is on hand.
- Benchmarking and KPI measurement and comparison: Snooze maintains financial, product and retail benchmarking, providing each store with individual financial and business models.
- Site selection and property negotiation: assistance in negotiations with centre management or landlords, drafting plans and approvals.
- Store design and layout: in-house expertise in store layout, design, fixtures and fittings, as well as hands on visual merchandising support.
Franchisebusiness.com.au is the official online directory of the Franchise Council of Australia
Image: mbpn.org.au