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Domino’s success is on track

Sarah Stowe

Pizza franchise, Domino’s, has announced Group Same Store Sales are in line with expectations, with the company reaffirming its Full Year 2010 guidance of NPAT growth between 10 and 15 per cent.

According to CEO Don Meij, both the European and Australian and New Zealand markets have experienced strong momentum.

“In Australia, our Victorian market continues to have the strongest Same Store Sales growth out of any major market. While over in Europe, new store openings continue to exceed management’s expectations in terms of sales for these new stores,” he said.

It was revealed at the Annual General Meeting that the franchise is on track with its forecast of adding 40 to 50 new stores to the Group by June 2010. Fourteen new stores are currently under construction in France and could be open before Christmas.

Meij says that innovation and technology are also key drivers for future growth, with an iPhone ordering system to be launched in the near future.

“We are very committed to driving sales and efficiencies in the business through technology. As of today, 24 per cent of total sales in Australia are online and in The Netherlands, 31 per cent of their sales are through online ordering,” he said.

Domino’s is also providing “better for you” menu options, recently announcing a three year salt and saturated fat reduction strategy.