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Domino’s rakes in $1 million in one week with new mobile ordering

Sarah Stowe

Domino's new Mobile Ordering Site has generated $1 million in sales in one week.

Domino’s Pizza has proven that there’s money in mobile, making more than $1 million in mobile sales in the week that followed the official launch of its new ordering platform.

The pizza franchise’s Mobile Ordering Site can be used to order pizza from any internet enabled mobile device.

CEO Don Meij said making $1 million in sales in just one week was a pleasant surprise.

“Our focus on the digital side of our business and commitment to ensuring portability for our customer is already showing fantastic results,” he said.

“This really shows our customers love the ability to order their favourite pizza while on the go. It’s like a personalised Domino’s store in your pocket, accessible anywhere, anytime.”

Domino’s new Mobile Ordering Site is the most advanced Quick Service Restaurant (QSR) mobile ordering site in Australia, and will surely help Meij in his efforts to have more than 50 percent of sales coming from digital streams.

Franchising magazine attended the launch of Domino’s Mobile Ordering Site on Tuesday night, visit our Facebook page to see the pics! www.facebook.com/Franchising-magazine