Domino’s has developed a new online ordering website to keep up with Australians’ penchant for lodging their pizza orders online.
The new website is designed to accommodate the brand’s expected sales growth over the next three years, where it predicts online orders will increase from 50 to 80 percent.
The new website:
- Features different address entry functions
- Provides customers with more opportunities to obtain offers
- Allows customers to design ‘half n half’ pizzas
- Features a new Live Pizza Tracker design
Changes have also been made to the website’s menu layout, apply voucher layout, swap buttons and basket layout, and customers are no longer required to have flash installed in order to access the site.
Don Meij, CEO and managing director, Domino’s said the new site was an essential step forward for the brand’s online presence.
“We need to ensure we’re always taking on customer’s feedback and searching for ways we can make our online ordering site more intuitive and user friendly,” he said.
Meij believes the new website will help the brand achieve its goals for digital growth.
“Our determination to be the market leader for digital innovation has already seen us achieve over 50 percent of sales online and, over the next three years, we want to grow this to 80 percent.”
He said the website allows customers to access the Domino’s website with ease, regardless of their location.
“Customers are now accessing Domino’s faster, easier and with more control than ever before. We now offer custom-built order applications across multiple ordering platforms, giving control to our customers no matter where they are or what they are doing.”
Meij said the new website can be accessed via both desktop computers and smartphones.
“We provide customers with a common ordering experience across desktop and mobile – through device detection, customers will automatically be taken to the optimised mobile site if accessing online ordering via a mobile device.
“The new site is now device agnostic, so the ordering experience will be tailored to each customers’ online device,” he added.