Pizza franchise launches its “biggest menu launch since 2009”, including new pizzas, sides, ingredients and desserts. Find out when the new eats will hit the stores.

“Taste the Colour” is a new menu launch which comes in light of Eagle Boys losing customers to Domino’s due to its technology strength and aggressive plans for expansion in Australia and New Zealand.

 “While we have been making a lot of significant digital announcements recently, we are a pizza company at heart and the number one reason our customers keep coming back to us time and time again is because of our food which is why we are so proud to be launching our ‘Taste the Colour’ menu,” said Don Meij, group CEO and managing director. 

“For the past few years, fast food companies have been homogenising, plasticising and to some extent, dehumanising food, where it’s just something that is mass manufactured and what we consider to be ‘grey’ food.

“To really take our pizza flavours to the next level, we have improved our core range of pizzas including our BBQ Meatlovers and our Supreme, with the addition of more premium top quality toppings and ingredients including maple cured rasher bacon and cherry wood smoked leg ham as well as introduced tasty new pizzas, succulent new sides and delicious new desserts.”

Domino’s head offices has also been hiring and training new team members to keep up with demand.

The launch will be rolled out to Australia and New Zealand in three phases, with phase two set to launch just before Christmas and phase three to launch in early 2017.

The ‘Taste the Colour’ menu launches in all Domino’s stores across Australia and New Zealand from Monday 19 September.

Once the roll out is completed in Australia and New Zealand, the Brisbane-based Company will look to roll out ‘Taste the Colour’ to the rest of its seven markets – Belgium, France, the Netherlands, Japan and Germany.

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