Nick Knight has more Domino’s Pizza stores than any other franchisee, and is being rewarded by being the face of the pizza franchise’s latest campaign, promoting a new and improved Hawaiian pizza.

CEO of Domino’s Pizza, Don Meij, said the company wanted to use a real franchisee for the campaign to show customers that it’s proud of the recent improvements to its menu.

The new Hawaiian pizza has juicier late harvest pineapple, tastier champagne ham and more mozzarella cheese.

“Our commitment to this [menu changes] runs deeper than simply product development, it’s at the heart of all of our stores and team members across Australia. That’s why we wanted to use one of our own franchisees to communicate this message,” Meij said.

Knight is the owner of 12 Domino’s franchises across Sydney and regional New South Wales, including one of the busiest Domino’s stores, Elizabeth Street in Sydney’s CBD, and a store in Tamworth, Knight’s home town.

“Nick is a true Domino’s success story, and his excellent customer service and passion for our products made him the obvious choice to promote the new Hawaiian pizza,” Meij said.

As the face of the campaign, Knight will be seen on Domino’s television commercials nationally.