Could a boutique-style dog business suit your pet passion?

Dogue was the first exclusive dog boutique in Australia when it launched in 1998. It set out to introduce the world of haute couture to the canine by launching the brand as a stylish way to accessorise your pet.

Dogue franchising followed in 2104, with the 10th store about to open. Across ACT, New South Wales and Victoria, the stores specialise in offering exclusive and stylish products, high quality and tailored grooming and play-time services in an intimate environment.

“We consider dogs part of the family. They are our best friends, and our entire approach is built around this,” says Dogue business development manager Amelia Perry. “We are active members of our local community and we are passionate about animal welfare.”

Opening a Dogue Boutique & Spa involves an initial franchise fee of $40,000 plus GST. The set-up costs vary depending on the size and site location, but the average set-up cost is $150,000 plus GST. This includes the initial franchise fees, training, stock, lease deposit, launch, fit-out,and everything else required.

Ongoing costs include a 6 per cent franchise service fee and 2 per cent group marketing contribution fee paid monthly; 1.5 per cent of gross revenue must also be spent on local marketing.

Dogue is seeking franchisees who are committed to offering exceptional customer service, are highly motivated, feel the magic of the brand and are truly passionate about dogs and their care, says Perry.

Further expansion is planned for this year, with international opportunities being assessed.