The Crust Gourmet Pizza franchise is streamlining its marketing operations with Orbis Marketing technology.

Orbis allows Crust to keep a tight control on operational expenditure, improve and streamline marketing operations, better support franchise marketing and manage costs in a growth cycle.

Crust CEO, Michael Logos, said “It used to take weeks to get materials to market through a manual process, whereas using Orbis, our turnaround is now a matter of days.”

“Our store numbers are growing and having systems in place to streamline the marketing materials approval process is vital to support our efficiency,” he said.

The Orbis Marketing system provides automation of promotional review processes including templated workflows which can be created to control complicated processes, reducing manual involvement and delivering improvements in efficiency.

Crust Gourmet Pizza Bars was ranked 14th by revenue growth on the 2008 BRW fastest-growing franchises list and has 33 franchises across Australia.