Gloria Jean’s Coffees has some big plans – and it’s not just about coffee. 

Damien Zivkovich joined the Gloria Jean’s Coffees business as a barista in 2001, working up to a corporate role.

Now he is the GM of his favourite coffee brand and is driving the business to the next level of hospitality retailing.

In an industry that is fragmented and highly competitive, independent stores have been taking the lion’s share thanks to their passion and high level of sophistication in both the food and coffee offer.

So where does Gloria Jean’s sit in this landscape?

Celebrating its 21st birthday this year, the brand is about to have a makeover that will bring it more into tune with today’s customer expectations.

“It’s an opportunity for growth for a well-recognised and loved brand. We’re resonating with customers looking for a good cup of coffee each day, but the brand hasn’t evolved enough,” says Zivkovich.

While the company’s coffee capability and its on-site roasting at Castle Hill gives it a particular edge, it is one that has not yet been fully leveraged, he says.

“We don’t let people know about our credentials, we don’t tell stories.”

However, that is about to change…

You can read the full story in the latest edition of our publication. We’re very excited to bring you our new look magazine, Inside Franchise Business, formerly Franchising.

Look out for the Jan/Feb 2017 edition out in the newsagencies soon.

Why not sign up to a subscription and get your copy delivered to your door?