The mobile coffee business Cafe2U has launched a blog to help showcase the personality of the brand and its franchisees.

Marketing manager Lerida Grant told Franchising “It is less formal and more chatty than a press release, and shows Cafe2U franchisees are part of a big family.”

The move comes as the Aussie brand with a global business enhances its Australian and New Zealand websites.

Overseas sites will halso have their own blogs, said Grant. “We’ll be ensuring relevance to each website and showcase the work of our franchise partners.”

Check out the blog here.