Buying a franchise – why Kwik Kopy has the edge
Welcome to the new age of digital printing! Thanks to advancements in technology, the demand for large format printing services is growing rapidly, making owning a Kwik Kopy franchise an even more attractive option than before.
Large format printing services are in demand as Australian businesses increasingly appreciate how they can better use posters, signage and banners to stand out from the crowd and get their marketing messages heard. At the same time, the costs of these services have fallen as with improvements in the technology.
These days, Kwik Kopy centres offer a wide range of posters and signage solutions to help their customers promote themselves at exhibitions, special events or in their own offices and showrooms.
The options include windows decals and graphics, stickers and labels, outdoor tear drop banners, wall graphics, removal wallpaper and exhibition stands and displays.
Along with this, Kwik Kopy has a stable of graphic designers available to help customers create eye catching displays.
Recognising the future growth potential, Kwik Kopy Australia has been investing in its large format printing services and recently hired industry veteran, Brian Pretorius, as the new product manager for its signage and large format division.
Pretorius, who was general manager and director of operations at the Signarama Sign franchise group for 16 years, will help Kwik Kopy provide its franchised print centres with the latest and up-to-date technical and marketing advice so that they can help their customers thrive.
Pretorius’ appointment is yet another example of Kwik Kopy’s commitment to finding for ways to stay relevant and competitive in the market.
“Two years ago, we released new software that gives our franchisees the ability to analyse and market to their database. This has proven hugely beneficial,” says Kwik Kopy chief operating officer, John Sexton.
“We are now focusing on our Web2Print offering, giving customers the ability to order online, with new improved tools coming out in the next 12 months.”
Sexton says it is steps like these that helped get Kwik Kopy voted one of the 2017 Top 10 Franchises in Australia by Topfranchise, an award determined by the satisfaction of franchisees.
“The Kwik Kopy brand is particularly strong with 35 years of brand recognition and 100 centres around Australia. We have fantastic marketing and the company is seeing the greatest engagement with our marketing that we have ever seen.”
There are many benefits to becoming a Kwik Kopy centre owner.
Firstly, you get to work for yourself but not by yourself. You get support on all major parts of your business from a head office well-known for the guidance it provides its franchisees to grow and operate their business profitably.
This support has helped many Kwik Kopy franchisees to regularly outperform the industry. This year, its best franchisees are growing their business by more than 50 per cent – and there are no signs of business slowing down any time soon.
Because a Kwik Kopy franchise operates during Monday to Friday business hours, you work regular hours and to achieve a work-life balance.
You’ll also receive all the training you need to start your business, so no prior print or design experience needed to open the doors of your Kwik Kopy centre.
Kwik Kopy will also provide you with all the systems and processes needed to grow your business. Its powerful national and local marketing will ensure you capture the attention of your customers. And, the access it provides to great supplier offers (stock, equipment and so on) will help boost your profit margins.