Ronaldo Magno heads up a Rozzi’s Italian Canteen franchise at the Craigieburn Central shopping complex in Melbourne’s north.

Ronaldo thought the franchising industry could be a good fit considering his prior experience, and so decided to invest, along with members of his family, at the beginning of 2013.

“I guess [it made sense], considering my operations background in fast food and time spent working with a franchisee for four years,” he says.

Ronaldo first heard about the Rozzi’s brand through word of mouth, and went on to explore the concept. “My ex-boss who is now a good friend of mine actually told me about the brand and told me to go and check it out.”

A number of aspects of the business prompted Ronaldo to invest, however he would have gone about the due diligence a little differently if he had his time again.

“I really liked the uniqueness of the pizza and pasta. The lovely decor looks very contemporary and is ahead of the game.

“I would look at the surrounding suburbs more thoroughly and check out the lifestyle of the people,” he explains.

The Craigieburn franchise is a family affair, and the Magno family financed their investment via a loan from the bank.

Ronaldo has learned it’s vital that franchisees take the time to conduct their own due diligence rather than rely on their franchisor, and advises people invest in a brand that interests them.

“Love what you do and have a strong ‘why’ so when the rainy days come it will keep you going,” he explains.

All in all, Ronaldo believes the Rozzi’s experience has enabled him to grow as an individual.

So what’s next on the agenda? “I want to expand in Perth,” he says.