Buy a children's services franchise: Pyjama Drama

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Are you looking to invest in a children's services franchise? Here is the Pyjama Drama difference. Pyjama Drama offers creative drama and imagination play classes for children up to seven years. Image: Pyjama Drama

Offering creative drama and imagination play classes for children up to seven years, Pyjama Drama classes are designed to develop keys skills such as concentration, co-operation, and communication and confidence.

Former franchisee and upcoming franchisor of the UK brand in Australia, Amanda Plumridge, says that customers are actively sourced through schools, day care and family centres, as well as demonstrations at children’s events. Social media and fundraisers also play a part in franchisee recruitment of customers. 

“Generally franchises find their own sites as they have best knowledge of their geographical areas,” she explains.

Territories are carefully selected for its population size, the number of children under seven, the number of day care centres and schools as well as the socio-economic makeup of an area. Franchisee profit is leveraged from age differentiated classes for babies, toddlers, preschool children and for children between five to seven years.

“We maximise profit by creating a business plan that allows, over time, a franchisee to offer all the above programs,” says Plumridge.

“If a franchisee has a proven track record of success and is ambitious enough to take on a second territory then we would support them in this ambition.”

However, there are challenges involved.

“Often the type of person that is interested in a children’s franchise have children themselves, and is looking for a flexible career that fits in around their family,” says Plumridge.

This is why superior organisational skills are required to achieve work/life balance. An ideal franchisee has drama skills (but not necessarily a background or qualification in drama). Although a business background is not a necessity, candidates are ambitious, hardworking and is passionate about the power of drama and imaginative play. All franchisees in Australia require a Working with Children’s Check and police clearances.

Ideal sites are in areas that attract a high ratio of young families, including libraries.

“In Western Australia we have got our first contract with the local council offering our program via the library service,” says Plumridge.

The initial investment of a Pyjama Drama franchise starts from $25,000 in the Perth area to up to $35,000 outside of Perth. Investment is a five year term which is renewable at no extra cost for a further five years, which is again renewable at 10 years. 

The model includes franchise to franchise support, business webinars, annual seminar and sales meetings, and continued support from head office. Plumridge says a key differentiator of the brand is its class materials, adding:

“You won’t find our music, songs, stories or games anywhere else – they are original to Pyjama Drama – and a child can start age six months, finish at seven years and never repeat the same session twice!” 

Like the sound of a children's services franchise? Find out more about the category.

Noha Shaheed

Noha writes for Inside Franchise Business. She has worked across the communications landscape, with a background in PR, digital communications, and editorial. She is no stranger to digital and print media, as well as social media platforms.  View More...
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