Burrito Bar: the latest addition to franchising's Mexican wave

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Founder of Wok Me Noodle Bars, Luke McGrath, is joining a number of other entrepreneurs in the Mexican foodservice arena, launching a street food inspired casual diner called Burrito Bar.

Two sites have already opened in Queensland: one in Southbank and the other in Rosalie, with a number of other sites popping up across the country in coming months.

"We've done two deals in Western Australia that will open in March/April next year. I've got three more that have just started construction in Queensland, so I'll have five in Queensland by Christmas ... and we're pushing into Melbourne. I've got two franchise partners lined up already," McGrath told Franchising.

He describes Burrito Bar as the perfect place to meet with friends for a meal and a drink, with the speed of service and preparation also making it ideal for a quick, healthy pick up for lunch or dinner.

"It's not a restaurant, it's not a takeaway, it's in the casual dining market, which I just love," he said. "We've also got an amazing array of Mexican beers and we're introducing a tequila bar which has 20 tequilas."

Burrito Bar franchisees don't need to have hospitality experience, but do need to be passionate, friendly people, who want to work in their business, not just on it, McGrath said.

"I've got this massive enthusiasm and passion for life, so give me someone that's got that enthusiasm and passion and they'll make money."

Turn-key costs are variable, depending on the site, but generally range between $400,000 and $450,000.

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