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Brands to watch in 2017: part 3

Sarah Stowe

Can you name the newer brands to watch in the final part of this series? 

Huxtaburger

Brand snapshot: Huxtaburger, an American-style burger chain, was founded in 2011 by foodies Daniel Wilson, Dante Ruine and Jeff Wong. It now has five locations around Melbourne with the menu boasting burgers, American-style sides and beverages such as milkshakes and beer.

The model: Initial investment begins at $560,000 for a Melbourne CBD location. This includes initial training, and help with site and lease negotiation. Franchisees also have access to marketing and administration support. The franchise agreement is for five years with an option to renew.

Expansion plans: Three new locations are set to open in Melbourne in the next year.

Interested in a burger franchise? Find out more about the category.

Massage Envy

Brand snapshot: New to Australia, Massage Envy has been in the US since 2002, where it has 1155 clinics. Its aim is to make therapeutic massage mainstream through an affordable price at convenient hours in a professional environment.

The model: Depending on the site, the initial investment ranges from $350,000 to $940,000. There is a 7 per cent royalty fee. The brand offers help with site selection and support for massage therapist recruitment. There is also online training and hands-on help with all aspects of running a clinic.

Expansion plans: The goal is to open six new clinics by June next year, and reach 150 within the next five years, predominantly in metro locations in Brisbane, Melbourne and Sydney.

Like the sound of Massage Envy? Learn more about the brand.

Naked Foods

Brand snapshot: Naked Foods is a retail health-food franchise offering organic food products in bulk. Naked Foods started as a market stall and now has six locations in less than six years.

The model: Establishing a Naked Foods franchise costs $200,000 to $250,000, depending on the size, layout and site location.

Expansion plans: Naked Foods plans to open five locations over the next 18 months, taking the network to 12 stores.

Browse through the retail category.

12 Round (12RND)

Brand snapshot: Without fixed start times, 12 Round (12RND) is a fitness franchise that involves short, high-intensity interval training programs. The brand opened a concept store in 2014 and started franchising in January this year.

The model: Workouts are based on 12-round boxing contests designed by professional athletes. The total initial investment in an outlet is less than $160,000, with 12RND providing ongoing training as well as reviews of marketing, operations and support.

Expansion plans: The two major goals for the group next year are to triple the size of the franchise network and expand into at least one new region (most franchises are in Queensland so far, with a couple in New South Wales).

Interested in a fitness franchise? Check out the category.