Blockbuster has signed a service agreement with Rewardle, a digital loyalty system where customers earn points when they spend money with a particular business.

The move will see the video rental franchise introduce the platform to more than 100 of its stores before then end of the year.

The agreement comes off the back of an in-store promotion by Blockbuster’s marketing team, who contacted Rewardle to assist with the campaign.

The platform will be available in-store for two months, and the roll-out has been funded by Blockbuster’s corporate office.

Upon completion of the two month promotion period the franchisees of individual stores will be able to continue to utilise Rewardle’s services if they please.

“We’ve seen from established social networking businesses that monetisation opportunities often develop from left afield,” said Rewardle’s managing director, Ruwan Weerasooriya.

“This Blockbuster agreement is a great example of how other revenue opportunities will surface as Rewardle’s platform and merchant and member network develops.”