Ice cream franchise, Baskin-Robbins is on a mission to find out which flavour of chocolate Australian’s love the most, giving away samples and asking customers to vote online.
Eight flavours will compete for the crown of Australia’s ‘Chocolate Champion’, with an online campaign running via Baskin-Robbins’ Facebook page.
Ian Martin, general manager, Baskin-Robbins Australia, says “We regularly receive comments from guests saying that chocolate is their favourite – however we have so many chocolate flavours on offer we wanted to determine which is the most popular.”
In May the franchise’s Chocolate Mousse Royale was awarded a gold medal at the Royal Queensland Food and Wine Show in the Ice Cream, Gelato and Sorbet category, and globally, chocolate is amongst Baskin-Robbins’ top five selling flavour.
Launching on 1 September until the end of the month, the campaign will see the following chocolate flavours go head to head:
- Chocolate
- World Class Chocolate
- Chocolate Mousse Royale
- Rocky Road
- Peanut Butter ‘n’ Chocolate
- Gold Medal Ribbon
- Chocolate Trilogy
- Maui Brownie Madness (yoghurt-based ice cream)
The winning flavour will be the given away in a ‘buy one get one free’ promotion available to all Baskin-Robbins Australia Facebook fans and Birthday Club members.