Aussie Farmers Direct partners with new online retailer

19th November 2013

Online fruit and vegetable delivery franchise Aussie Farmers Direct has teamed up with The General Store, a new online retailer that delivers household essentials to people’s doors.  

The partnership sees people across Melbourne, Geelong, Bendigo and Ballarat receive not only everyday household essentials, but fresh fruit and vegetables in the one delivery.

The General Store is designed to offer a modern take on the local corner store, which according to BIS Shrapnel’s recent Route Trade Market report, is on the decline.

The report uncovered that the number of independent convenience stores in Australia has fallen 34 percent, from 4,131 stores in 2010 to 2,725 in 2012.

“The launch of The General Store means more choice for consumers and offers local manufacturers a new channel to market,” said Russell Zimmerman, the executive director of the Australian Retailer’s Association (ARA).

“The more players in the grocery space the more fair the playing field will become.”

The General Store and Aussie Farmers Direct share similar values, which makes for a successful partnership.

Aussie Farmers Direct works with local farmers, meanwhile The General Store aims to provide local manufacturers with a new platform to reach Australian consumers – an Australian made product is available in every one of the online retailer’s categories.

The General Store’s CEO, Brendan Shaw is passionate about assisting local manufacturers. “The General Store is great news for the country, as well as for Australian consumers who will enjoy more competition and choice in the Australian grocery space,” he said.

“It feels like every week there’s another local manufacturer closing down due to the numerous pressures they face, and we want to do something about that.” 

Related Content
Wendy's enters voluntary administration
A former Wendy’s franchisor has gone into administration, according to various reports , which is...
Blue Toro is on the rise
Forget your well-known franchise businesses like McDonald’s or Gloria Jeans, there’s a new type of...
FFCo continues to grow
Franchised Food Company (FFCo) continues to expand overseas as it is set to take its Australian...
If you're looking to buy a franchise, pay a visit to the upcoming Franchising & Business Opportunities expo in Brisbane to see a variety of brands in diverse business sectors, including mortgage business Aussie Home Loans.
Kenny's Cardiology in legal dispute
The Fair Work Ombudsman has issued an order that restrains a former franchisee from retailing...
Flight Center slammed for low profts
After issuing its second profit warning in six months Flight Centre has had $600 million wiped off...