An exciting initiative will be introduced to Michel’s Patisserie outlets later this year, enabling franchisees to reinvent the celebration cake category.

That’s the view of parent company Retail Food Group managing director Andre Nell. The 3D chocolate printer will “put world first technology into the hands of our franchise partners,” he said.

The new tool is the next step on from the current installation of in-store image printers.

Nell said a significant focus for the overall group has been the strengthening of key business drivers to effect long term positive change.

“Leveraging cutting-edge technology, strategic third party collaborations and a strong motivation to innovate across product, store design and promotional platforms the company has implemented a number of initiatives,” he said.

Retail Food Group (RFG) commissioned 138 new franchised outlets across the Australian and international networks, bringing the total footprint to 2566 stores in the first half year 2017.

In the Australian market, 118 franchisees renewed their agreements – that’s an increase of 19 per cent on the same period last year.

Releasing its first half 2017 figures, RFG showed a net profit after tax of $33.5m, that’s a boost of 17.3 per cent on the corresponding period in 2016. Same store sales grew by 1.4 per cent, with average transaction value up 2 per cent.

Over the last few years the company has added coffee and pizza brands to its retail portfolio, and acquired food service and distribution firms. Expect to see further food brands join the group, though acquisition will be handled in a ‘prudent and measured approach’.