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7-Eleven opens 500th fuel store

Sarah Stowe

Inside Franchise Business: 7-Eleven unveiled its 500th fuel store7-Eleven opened its 500th fuel store at Burpengary in Queensland on Thursday, bringing its total network size to more than 670 stores across Victoria, New South Wales, Australian Capital Territory, Queensland and Western Australia.

The convenience chain’s general manager retail operations, Braeden Lord, said the new store was one of 40 new outlets the company will open before the end of 2017, including 20 in Queensland.

“We are experiencing solid growth in our network with 40 stores opening this calendar year, about half of those in Queensland. We have another approximately 40 stores planned for 2018.”

Lord said the business is well placed to expand its footprint.

“The combination of our customer focused convenience offer, quality Mobil brand fuels, and the wonderful team members in our stores, positions us well to continue to grow our network,” Lord said.

The company continues to innovate to meet customer demands, he said.

“As a business we are investing to develop new products and services, and we also look for opportunities to work with our suppliers to bring new offers and innovations to the channel. It’s a real focus for us to not only offer the products and services consumers expect from us today, such as snacks, drinks and quality fuels, but also to be looking to what they might want from us in the future, such as food on the go including healthy options, and in-store services such as parcel lockers and digital products,” he said.

The new Burpengary store’s offer includes the innovative 7-Eleven Iced Coffee which lets customers make their own drink with freshly ground coffee and fresh cold milk, and the new 7-Eleven sushi range.