7-Eleven Stores has implemented SAP Business Intelligence (BI), designed to increase the efficiency and profitability of both the company and the franchisees by automating business processes, providing visibility and delivering analytic capability. 

First up it will deliver improved reporting and analytical capabilities to approximately 140 merchandising, marketing, supply chain and operational managers. The system will be used to provide improved store level reporting in 2009.  

7-Eleven Stores is a privately owned company in Australia with more than 370 franchised fuel and convenience stores throughout New South Wales, Victoria and Southern Queensland.   

ñThe implementation of business intelligence is the latest step in a long and fruitful relationship between SAP and 7-Eleven Stores in Australia, which represents a strategic commitment for our organisation,î said Dennis Lewis, chief information officer, 7-Eleven Stores. 

In recent years 7-Eleven Stores has achieved a major re-engineering of its supply chain processes with more than 80 per cent of merchandising and inventory replenishment decisions moved from store level to a centralised, automated model. Franchisees at store level review and approve these replenishment orders to apply local tailoring before they are submitted electronically to supply partners.

ñOur supply chain and merchandising processes deliver cost and management efficiencies at enterprise level while retaining store level decision making and control,î continued Lewis.  ñSAP enables us to deliver transparency to our franchisees and is a fully integrated aspect of our business processes and therefore franchisee training programs at store level.î                    

7-Eleven Stores was recently named as the 2008 Franchisor of the Year by the Franchise Council of Australia.