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30 seconds with Serge Infanti

Sarah Stowe

Serge Infanti heads up the Muffin Break and Jamaica Blue franchisor business Foodco. We asked the managing director and part-owner to take our quick fire Q&A.

What’s the first thing you check online in the morning and why?

I usually look at our group and specific stores’ sales performance and I also check our centralised community website, Cubes.

Who do you admire in the franchising sector and why?

I admire many people but they’re not necessarily in the franchising sector. For me, franchising is simply another vehicle that delivers the basic fundamentals of business through leadership, meeting what the customer values, and returning a satisfactory return for all investors. I try and do so through a value system of excellence, passion, integrity and camaraderie – that is, EPIC. The people I admire most are those who taught me the importance of trying to be EPIC every day.      

If you had an unexpected three hour lunch break, what would you do?

I’d be outdoors; I’d go for a walk around Centennial Park which is near our office.

What’s your signature dish?

Hmmmm, as a foodie this is tough as I have many and I can’t split them – linguine marinara, gnocchi Bolognese and vitello tonnato. Asking an Italian this question is like asking a child in a toy store to pick their favourite toy. Impossible!

How do you stay fit and healthy?

By running between meetings, which does happen regularly, and I also do some gardening and bike riding which doesn’t happen enough.