What makes a successful franchise? - Franchise Developments
Co-Founder of Franchise Developments in 1983, Sergio has a thorough understanding of franchising built on more than 25 years of direct involvement in the field, both as an advisor and owner of several franchises.
Sergio Alderuccio interviewed Rocky at his original Carlton restaurant in Melbourne to learn about what drives the La Porchetta franchise and its franchisees.
What makes a successfuI franchisee?
Stay in touch with us - the franchisor, Head Office and other franchisees. Follow the system. When franchisees drift away from our system, their business suffers. It is not necessary to be from a hospitality background. In some ways it can be an obstacle, because there may be resistance to our proven system. All our knowledge is easily transferred. We have training, meetings, manuals, store visits and a franchisee council.
Successful franchisees are passionate and this flows through into food, service and ambience. They work hard and care about quality, cleanliness and their customers.
Do you have any pearls of wisdom?
If you have the passion, you will learn more and will continue to improve. Passion drives me and La Porchetta. l dream about this business, I get up and think about it all day, every day. It is a lot of hard work, but it comes to me naturally, it's in my blood.
I run my restaurant like a school for the group. I test products, recipes and ideas. There is nothing I expect from franchisees, that I don’t do myself. If an idea is not working, I find out first hand.
22.04.2008
FCA Member
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