What Scratch? Strategies for 2011
One of the key strategies for What Scratch? during 2011 is to increase private work and brand awareness within the community. The relatively new car paint repair franchise is keen to promote its brand and add to the number of franchisees particularly in the NSW market.
The job of building the brand is being done by sponsorship, continual optimisation of the website, gifting of promotional items, display of shop front flyers, pin-up board advertising, letter box drops, donations and press advertising.
What Scratch? and their network of franchises are already proving that there is a huge market in the public domain for its services which the automotive dealerships have known for years and now it’s a matter of making the private consumer aware of the scratch repair and buffing service.
The approach will also compliment the secondary key strategy for 2011 – increasing franchisee returns.
“The earning potential in the business is really determined by the number of hours in the day and the franchisees’ motivation to succeed because the opportunities really are abundant,” owner Dale Burke said.
For further information please contact What Scratch?
09.08.2011
