Touch Up Guys hit radio airwaves in Melbourne and Brisbane to promote car maintenance franchises

Touch Up Guys Australia has entered into a 12 month advertising agreement with radio stations in Melbourne and Brisbane to further develop business opportunities for its car maintenance franchises.

The new advertising initiative, in partnership with Gold FM in Melbourne and 97.3 FM in Brisbane, further develops the focus of the car maintenance franchises on attracting private sector business.

Touch Up Guys was initially founded 20 years ago to service commercial markets including car dealers, car rental companies and fleets.

Now with 130 franchised mobile paint and bumper repair vans operating throughout Australia and New Zealand, the company has recently been developing new strategies to attract lucrative private sector business.

Franchise Sales and Marketing Manager Peter Darnell points to the introduction of a 1300 number, and significant improvements to online and print advertising as key initiatives that have seen Touch Up Guys car maintenance franchises expand their share of the private paint and bumper repair market over the last five years.

“By venturing into long term radio advertising agreements with radio stations that match our target market demographics, we have now taken this strategy to the next level and early feedback from our franchisees in Melbourne and Brisbane indicate that the strategy is delivering immediate results,” he adds.

Buoyed by the success of these early results, Touch Up Guys are developing further plans to roll out radio advertising into other metropolitan and regional markets.

The fact that most people listening to the radio are in their cars, make it an ideal medium for the car maintenance franchises to reach people who need repairs to their paintwork or bumper bars.