Top Snap's professional property photography is now available Australia-wide

In response to increased demand for its services, professional property photography company Top Snap is expanding, with photographers now located across six mainland states and capitals.

In addition to property photography, Top Snap offers property marketing tools including copywriting, virtual tours, virtual furniture, and floor plans.

Top Snap’s General Manager, Helen Clarke, puts the increased demand for its services down to growing recognition of the benefits of professional photography for the real estate industry.

“Agents who invest in professional photography can be confident of reaping the benefits, with a recent US study revealing that professionally photographed homes are viewed an average of 61% more times online, and sell for anything up to $100,000 more than listings using amateur photos.

“Ultimately, the more people interested in a property, the greater the chances of receiving an attractive offer.

“And with professional photography being used for all aspects of a marketing campaign, including signage, listing websites and printed materials, its importance these days just can’t be overstated,” she said.

Michael Kirwan, Principal of Ray White Maitland in New South Wales, uses professional photography for all his campaigns and could not agree more:

“We’re in the business of presenting every property at its best to help secure maximum profit for our vendors, so we always insist on professional photography as it helps drive buyer interest and competition, and can ultimately lead to a higher sales price.

“What’s more, we use the photographs for all our marketing so it’s a good return on investment, and means our ads look fantastic which gives us an advantage over competitors. I simply wouldn’t have it any other way,” said Michael.

Top Snap photographers are professionally trained to shoot property, using high-end camera equipment and studio flashes to balance light, and composing shots to capture a property’s best angles. All images are digitally enhanced, which may include inserting blue skies on a rainy day, cleaning pools, greening lawns, removing unsightly objects or even de-cluttering, before being delivered online within 24 hours.

“As an agent my skills lie in sales, marketing and negotiation, so I leave photography to the experts! In my experience there’s simply no substitution for professional property photography, so make sure you are giving your vendors the best shot at a sale by using it for all your listings,” concluded Michael.