The one-of-a-kind Vast Interior franchise

What do you consider to be your unique selling point over your competitors?

Vast Interior franchise products are “lifestyle” products. Vast Interior promotes “high perceived value” by selling premium quality exotic and unique furniture and home wares to consumers at affordable prices, allowing them to enjoy an above-average lifestyle.

Vast Interior stores operate successfully in a market niche by offering high quality, exotic furniture to consumers at reasonable prices.

Due to the nature of importing hand-crafted products and the level of expertise needed to bring those goods to market, there are significant barriers to entering Vast Interior’s market niche.

Vast Interior is a party to over 50 exclusive supply agreements internationally. Our competitors cannot obtain products from our suppliers, and as a consequence our customers are able to purchase high-quality furniture and home wares that are unique to Vast Interior. Vast Interior is not a middle-man. Vast Interior does not sell products to Franchisees or require Franchisees to purchase products from it. Instead, Franchisees are able to take advantage of Vast Interior’s exclusive agreements with suppliers and deal with suppliers directly.

Consequently, Vast Interior does not make a margin on products purchased by Franchisees directly from suppliers. In addition, suppliers do not give Vast Interior any “kick-backs” when a Franchisee purchases products from them. This means Vast Interior Franchisees do not need to build those costs into their retail prices.

What do you see as being the biggest trend happening in your market segment?

We see a trend towards consumers demanding high-quality “lifestyle” furniture and home wares at affordable prices.

What is your franchisee success/failure rate and why?

To date, a franchised business in the Vast Interior system has not failed, been bought back by Vast Interior or gone into liquidation.

On average, how much net profit can one of your franchisees stand to earn per year?

For legal reasons Vast Interior does not provide financial projections. However, Vast Interior will provide actual figures for existing Vast Interior stores to prospective Franchisees.

Those actual figures are not to be taken as an indication of future earnings or financial performance of any Vast Interior franchised business, including the store they relate to. A prospective Franchisee must undertake its own assessments of the financial viability of a Vast Interior Franchise in conjunction with its independent financial advisers.

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