The café brand of the CAFEXPRESS franchise

The CAFEXPRESS franchise is a mobile supplier of coffee throughout Australia. The café business supplies coffee, food and beverages to offices and a range of special events and functions. The food and beverage franchise initiated its business development plan with the CAFEEXPRESS brand that projects the image of the business to the public.

The owners of the café business wanted more than a sticker to represent the business and developed the logo and the colour of the van that closely reflect the business. Award winning creative designer of Australian origin Simon Wooller designed the CAFEXPRESS logo that has currently become the greatest logo in the mobile coffee industry.

The food and beverage franchise was given the concepts and colours of the van by Cecille Weldon of the ‘Banyan Tree creative services’. CAFEXPRESS chose yellow as the van colour after three months of negotiations as it is the most distinguishable colour to the naked eye. The back section’s black colour represents the coffee supplier of the café business, ‘Piazza d’Oro’.

The café business’s branding doubles up as its advertising as well because of the impact it has. It has come to become the most recognisable and outstanding mobile café vehicles in the country. The colours and logo of CAFEXPRESS are trademarked to prevent copying.