The Shot franchise’s ‘coffee on the spot’

The Shot franchise is a successful mobile coffee franchise that was started in response to the growing demand for authentic coffee. The coffee franchise commenced operation selling coffee at stock auctions upon the discovery of a 1950Wega espresso machine. The mobile franchise established the mobile trading concept in return to the growing demands for espresso in the local districts.

The coffee franchise was functional in the major ski resort in Salzburg Land Leogang from December 2003 to April 2004 where the novelty of the business established a large client following. The return of the business to Dunedin, where the founder operated an espresso bar and a coffee roasting company, introduced the mobile franchise concept to the local market. The Shot powered by a brand new four group espresso machine from La Pavoni fitted at the back of an attractive Nissan S Cargo was thus born.

The great prospects in the local market was realised by the mobile franchise in a short while a route was organised immediately. The target market of The Shot includes commercial and industrial areas and also functions and events such as sports events, race meetings, markets and carnivals, AMP shows and social gatherings.