The Realise Group offers crowdsourced data with Field Agent

The Realise Group 's Field Agent service is a cost effective system for providing immediate field intelligence and consumer insight that utilises inherent technologies in the Apple iPhone.

Providing a cost effective and timely means to procure information, the Field Agent process begins when a client requests specific information via The Realise Group's website. The company then broadcasts this request to its iPhone users in the field, known as Agents.

The Agents then use their iPhone to return the information requested, for which The Realise Group then pays them.

As mentioned, this system is far more cost effective than traditional methods for acquiring large amounts of consumer data, so it is increasingly being adopted by small businesses that have found other methods prohibitively expensive.

Since its launch, Field Agent has been put to a wide range of uses, including:

• demonstrator checks
• shop front photographs
• stock level audits
• price checks
• competitor analysis
• opinion surveys; and
• merchandise and compliance checking.

Further information on the service can be found on The Realise Group's website.