The Daily Addiction franchise Seeks to Set the Standard in the Mobile Coffee Industry

The Daily Addiction franchise was established in 2002 by Kerry Miles and Tony Rees. The concept behind the food and beverage franchise was to create a low-cost business that permitted the owner to choose working hours rather than to establish an ordinary café that required constant attention and a large capital. The Daily Addiction was thus conceived as a mobile coffee franchise which required minimum capital but still provided clients with high quality coffee.

According to its founders, the Daily Addiction is essentially a ‘Mobile Café. Kerry Miles and Tony Rees chose this business model following extensive market research on customer demands and needs. Although, their research showed that there was a significant amount of demand for a mobile coffee service, the market was mostly untapped. Daily Addiction tries to fill this void with its service.