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The Chocolate Room franchise opportunity

by the chocolate room
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Commenced Operating: 2006
Number of Outlets: 4
Length of Agreement: 5 years with two further periods of 5 years each    

What are your franchise's goals for 2007?
We believe that, by years end, we will have six stores running. We see this as achievable growth whilst still providing excellent support and management. We currently have two stores operating in our home town, Geelong, with another three set to open over the next three months.

What are the significant achievements your franchise has celebrated in the last 6 months?
Being able to manage our first two stores and dealing with Christmas, Easter and Valentines Day!  

What are the top three attributes you are seeking in a franchisee?
1) Passion - we only want people to join us if they share our passion for all things chocolate
2) Work ethic - this environment demands a strong, focused work ethic
3) Enterprise - the Chocolate Room franchise allows and encourages its franchisees to market their business to the wider community. This takes a certain amount of flair and general enterprise - and it works  

What stands this franchise apart from its competitors?
Our menu is a unique offering including 20 flavours of Italian hot chocolate, hand made Belgian chocolates, chocolate foods to indulge in and chocolate themed gifts and much more.

What is the average revenue and average profits your franchisees are currently earning per annum?
Our stores enjoy a higher than average turnover and profit margin. These will vary from store to store. Our stores automatically become a shop of destination and have a loyal, repeat customer base.

See the buying a franchise page for additional information. 25.07.2007

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Auckland

Tel: 0402474858

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