The Business Geographics business offers territory mapping advice
Franchisors can also benefit from the future management of territories through the mapping offered by the advisory services provider. The comparative performance analysis is also simplified through territory mapping. The territory maps thus created by the financial consultancy services provider are an excellent marketing tool and can add value to the offering of the franchising system.
The Business Geographics business creates the franchise territories in consultation with the franchisor. The criteria for territory mapping are household expenditure profiles, geographic consideration as well as specific market segmentations. In addition, business, household and population counts are also the criteria on which territories are mapped. The clients of the advisory services provider use the information gathered to create custom market segmentations. The data generated by the financial consultancy business is also used to refine marketing messages and personalise customer service. The information also serves the marketing research services provider’s clients develop prospects for their new customers. 21.12.2007
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Contact Business Geographics Pty Ltd
PO BOX 838
PADDINGTON
QLD 4064
Tel: 07 3118 5036
Fax: 07 3118 5036
