The Australian Independent Vendors franchise’s restaurant and café business philosophy

The Australian Independent Vendors franchise is a national food delivery network with over 40 franchises throughout Australia. The delivery service franchise is a division of Australia’s leading foodservice distributor, Bidvest Australia which provides it with a large product range and access to Australia’s largest warehouses. The restaurant and café business serves small businesses throughout Queensland and New South Wales.

The delivery service franchise was set up with the philosophy, ‘Absolute Commitment to Quality Customer Service’ and continues to keep close to it. Australian Independent Vendors operates in a unique method in which the franchise vendors act as truck drivers, sales representative, public relations executive, business and administration operator. The restaurant and café business is generally run by a husband-wife team which is another point of difference from other distribution companies.

Australian Independent Vendors credits its success to the willingness of its franchisees to take the business forward by franchising it further as it grows. The close bond developed with the restaurant and café business’s customers who are largely small businesses ensures the growth of the business through ‘relationship marketing’. The approach of the delivery service franchise to serve the small businesses which large distribution companies refuse to cater to is another important reason for its success.