Successful story of the Pedders Shock Absorber Services automotive franchise
The car servicing business grew rapidly, as Roy and his services attracted a demand in the locality, and Roy decided to specialise in the repair works of shock absorbers and soon his factory was moved to Wren Road in Moorabbin. By mid 1950’s, Pedders Shock Absorber Services became renowned and by the late 50’s about 15 people were there at the automotive franchise doing service for more than 3000 shocks a month.
In 1964, the automotive franchise started to manufacture shocks that would suit local requirement. These shocks had a characteristic element that altered internal valve rates based on particular market needs and these innovative shocks were marketed for the first time under Pedder’s Shock Absorber Services banner. Soon the shocks took on the striking red colour for better recognition and by the end of the 60’s, the car servicing business’ shock absorbers had grown in reputation and popularity.
In 1972, Ron, Roy’s elder son, took over the company and by 1974, Ron started to establish store outlets and franchising was introduced in the business. This move made Pedder’s Shock Absorber Services globally unique in that it developed, manufactured, distributed and installed its own product through its own retail chain. Ron’s elder son, Mark, has become the managing director in early 2006. 28.01.2008
FCA Member
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Contact Pedders Shock Absorber Services
Tel: 03 9706 3500
Fax: 03 9706 3355
