Strathfield retail franchise's success due to predicting trends in technology
Strathfield has managed to achieve success due to their ability to predict trends in technology which has forged new product categories and markets throughout their retail franchises.
The franchise doesn’t miss an opportunity to venture onto new territory and recognise the need to tread new ground to remain competitive. Strathfield has aimed to appeal to a broad demographic and also target popular markets such as female and youth communities.
Strathfield are always sourcing and developing new products. Recently, the retail franchise added home security, home watch, marine, office and finance to their product categories and will continue to expand their product range in a bid to be at the top.
While progressive approaches to product development have been at the forefront of Strathfield’s success, a focus on customer service throughout the retail franchises has also lent a hand. Product knowledge, staff management and training, and a genuine attitude at every point of customer interaction including simple services that benefit the customer has supported Strathfield’s extensive and progressive product range.
Strathfield are always trying to enrich the customers’ overall experience and are currently in the final stages of refurbishing all retail franchises with a new, customer friendly fitout internally and externally.
22.06.2011
Contact Strathfield Group Limited
Level 8
5 Elizabeth St
Sydney
NSW 2000
Tel: 02 8917 7777
Fax: 02 8917 7881








